Virginia Laird Rojo

Strategic Advisor to Enterprise CMOs

Your team is at capacity. AI just added more to your list. I help you stay ahead anyway.

Shifting goalposts. Shrinking resources. Relentless pressure from above. Together, we build the system that takes your org from firefighting to leading, so you deliver more with less — and success finally feels sustainable instead of Herculean.

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Two decades solving problems from the inside.

Virginia Laird Rojo

The biggest challenge in enterprise marketing isn’t the strategy — it’s the machine underneath it. Operating models that can’t keep up. Teams without room to think. Ways of working built for a business that no longer exists.

That’s the problem I’ve spent two decades solving from the inside.

I’ve sat next to some of the sharpest CMOs in the business — at Fortune 50 technology companies, Fortune 100 financial institutions, venture-backed global travel brands, and high-growth DTC — often as their dedicated right hand. I’ve shaped the board story, pressure-tested the strategy in the investor room, and been the thought partner in the room where the decisions actually got made.

Two decades across:

Virgin Voyages
Johnson & Johnson
Comcast Business
SAP
Ogilvy
Hungryroot
Chase
BBDO

What happens when the machine works.

Resistant teams became confident AI operators

A Fortune 500 AI sprint that rebuilt how the team works — a measured 260% rise in team confidence navigating ambiguity, in just 6 weeks.

A growth channel that didn’t exist before

422% ROI in 90 days from an influencer program launch for a high-growth DTC food brand — fueling a ~$76M revenue surge and the strongest year in company history.

Marketing infrastructure that finally scaled with the business

60% YoY revenue growth for a private equity-backed premium travel brand the strongest commercial performance in its history.

“Virginia operated like a Swiss Army knife for our global marketing organization.”
— Global Enterprise CMO

How we work together

01

Start with a conversation

We start with the priorities your C-suite measures you on — a real conversation, not a pitch. If we’re a fit, I’ll walk you through a plan built specifically for you and your organization.

02

Build it together

Together we build the marketing strategy tied to C-suite priorities, the ways of working to deliver it, and the stakeholder alignment to keep it moving. I relieve the friction, so momentum never stalls. Engagements are typically structured as a focused quarterly sprint.

03

Own the wins

Your team ships the work. You own the narrative. Your leadership sees results — and marketing becomes a flywheel for business growth. No consultant logos on your board deck.

Every engagement runs through an AI lens.

The lens stays current. The work stays human. And the work does double duty: your team hits its goals, and your org gets AI-ready in the process. Because the foundation that makes your organization run better — clear priorities, clean processes, a team with room to think — is the same foundation AI adoption needs.

Built with you. Owned by you.

Let’s talk.

Advisory engagements typically book a quarter or more in advance, with limited room held for short-term, high-impact projects. If timing matters, reach out now.

Email me directly at virginia@virginialairdrojo.com — two or three lines on what your org needs to deliver this year is plenty. I read every note personally, and you’ll hear back within two business days.

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